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RESUME

PROFILE

 

Passionate about beautiful, functional design, I am an established creative professional, with an entrepreneurial mindset, providing a wide range of design services. I work closely with brands to support their needs, from concept to completion. Providing personalized service with a strong creative focus, I am highly skilled in Graphic Design, Art Direction, Branding and Typography with extensive knowledge of the fashion, fine art and wellness industries. Blending my backgrounds in design, education, visual arts and wellness, I have successfully launched multiple creative businesses, built from the ground up. I bring my passion, expertise and great eye for design to every project I embark upon.

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My work has appeared in Artbyte, Better Homes and Gardens, NY Yoga + Life, Time Out New York, Vogue, Yoga Journal and I am the recipient of the Davey Award for Graphic Design.

 

 

EXPERIENCE

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Creative Director

Family Connections, East Orange, NJ

October 2019 - present

  • Steward the brand, evolve, expand and refine the rebrand initiatives, provide brand training and support for staff across all 36 programs; ensure consistent application of brand identity for digital and printed materials; ensuring all creative aligns to brand standards, maintain brand book, obtain and develop imagery that is on brand, maintain media and asset library

  • Collaborate with communications team on development of all creative projects for target audiences to meet business objectives and deadlines. This includes, but is not limited to: annual appeals, brochures, direct mail, visual identity materials, website development and maintenance, social media, rich media, eblasts, invitations and cards, sponsorship materials, event and exhibition graphics, PSAs (TV and radio), interactive presentations, webinars, program materials, promotional materials and signage

  • Provide creative direction and Implement consistent and high quality design strategies to achieve brand awareness and increase fundraising, collaborate and partner with communications team, board of directors and staff to meet desired communications needs, provide guidance and management of all materials created by external agencies, oversee production process of all printed materials

  • Meet the evolving needs of the organization to nurture and and develop new capabilities, recommend tools and resources to team members to enhance quality and productivity, establish efficient workflows, budgets and timelines for all creative projects

  • Build, oversee and maintain a network of creative partners and vendors

 

Creative Director / Consultant

December 2011 - September 2019

Successfully founded creative consulting company, maintain and manage all aspects of business. Provide Creative Art Direction and Design for an extensive range of digital and print projects.

Clients included: ​The Acclaim Group, American Optician, British Airways, Centers for Disease Control and Prevention, Cherriflip Cosmetics, Coty, Inc., Eleni's Bakery, Häagen Dazs, Dr. Dassie Hoffman, Hudson's Bay, Ignite Yoga Center, Index Magazine, Inherent Healing, Jewish Family Service, The Knot, La Studio Violetta, Elle MacPherson, Megan Maloy Photography, New York Magazine, Orna Skincare, Parents.com, Pfizer, Procter & Gamble, ProSight Specialty Insurance, P.S. 1 Museum, Rome Fabrication, Scholastic, Brooke Shields, Sterling Sound, Stonebridge Development and Wyndham Hotel Group

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Founding Partner and Creative Director

Lotus & Bug, LLC, Montclair, NJ 

March 2014 - December 2019​

Built children's and women's apparel brand from ground up. Demonstrated history of increasing profits year
over year.

  • Creative director for all branding, print and digital marketing communications, designed and maintained all e-commerce websites, oversaw content on all social media channels, ensured consistency throughout 

  • Collaborated with team members on apparel design and development; produced handmade goods including screen printing and hand finishings

  • Directed photo shoots and fashion shows 

  • Continuously analyzed and forecasted business; implemented strategies to achieve continued growth and profitability

  • Managed junior staff and interns

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Marketing Design Director

Rothstein Kass, Roseland, NJ

November 2007 - November 2011

  • Provided creative direction for and project management of all marketing communications

  • Provided design direction for all external marketing and branding projects for interactive and print including, but not limited to: advertisements, annual reports, brochures, corporate identity, direct mail and email campaigns, invitations, multimedia presentations, white papers, newsletters, signage, intranet, networking
    and public websites,         promotional items for alumni, alumni magazine and branded apparel. Worked closely with third party vendors to produce new business materials. Oversaw print production and ensured all printed materials were FSC-Certified

  • Created brand guidelines

  • Worked with core marketing team to determine strategy and vision on all creative projects; presented and recommended strategies to build business; ensured final products aligned with marketing initiatives

  • Managed and trained junior staff
     

Design Director

GSW Worldwide, New York, NY

October 2005 - October 2007

  • Oversaw concept and design of print and interactive projects through to completion for a wide range of advertising clients. Primary accounts included Merck and PAR Pharmaceuticals

  • Oversaw concept and design of print and interactive projects through to completion for marketing and public relations departments; art direction of ad campaigns, brochures, corporate identities, direct mail, packaging, signage, email campaigns and interactive presentations; directed photo shoots,

  • Worked closely with Director of Creative Operations to develop budgets and timelines for all projects

  • Managed junior and freelance staff
     

Design Consultant

Roche Pharmaceuticals, Hoffman La-Roche, Nutley, NJ

April 2003 - September 2005

  • Provided art direction for and project management of a multitude of interactive and print projects for Roche products including, but not limited to, marketing communications, corporate identity packages, multimedia presentations, apparel design, networking, public and intranet sites

  • Worked with core marketing team to determine strategy and vision on all creative projects, ensured final product aligned with initiative

  • Managed independent workflow

  • Worked closely with third party vendors to produce new business materials


Graphic Designer

Euro RSCG New York

August 1998 - March 2003

Designer, Typographer and Production Artist for major accounts including Phillips and Volvo.


Graphic Designer and Typographer

J. Walter Thompson Worldwide, New York, NY

October 1994 - July 1998

Principal Designer and Typographer for major accounts including Clairol, Kodak, Rolex, Sprint and

The Wall Street Journal

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Design Assistant

ARTnews Magazine

September 1992 - September 1994

Editorial and production assistant for monthly arts publication

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VOLUNTEER WORK

September 2012 - Present

Montclair Cooperative School

Parent Linking Program for Teen Parents, Passaic High School



Housing Works

Bellevue Hospital's Children of Bellevue Center

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AWARDS

Davey Award for Graphic Design

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PUBLICATIONS

Artbyte

Better Homes and Gardens

NY Yoga + Life

Time Out New York​

Vogue

Yoga Journal

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SKILLS

Mac OS / Adobe Creative Suite / Microsoft Office / WordPress / Shopify / Wix / Etsy / Mailchimp / GoToWebinar /

gofundme / Mind Body Online

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EDUCATION

B.A. Sarah Lawrence College, Bronxville, NY

Printmaking and Product Design Intensives, Parsons School of Design

Bookmaking Intensive, School of Visual Arts

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